(Title /H2)
This is where the lede goes. A lede should provide a brief, enticing overview of the post, giving readers a good sense of what to expect from the article. (also use as meta description, I believe he said..verify)
Here’s some normal text that expands a little further, perhaps providing background on the post, why it was written, etc. It can be skipped if the writer prefers to dive directly into the first secondary heading.